Case Study

best buy theater

Best Buy products to be browsed while the branding is clearly visible

Best Buy Theater is a 2100-capacity venue operated by AEG LIVE and designed by the award-winning architect David Rockwell of the Rockwell Group. The venue officially opened in September 2005, and has the capability to hold a wide array of events, including concerts, live television, web broadcasts, live recordings.

The Best Buy Theater, located in the heart of New York, is very well known for hosting high profile events such as concerts, event parties, live television, web broadcasts, and award shows, including the Heisman Trophy Ceremony, which has taken place at this venue since 2005. The multi-use facility has hosted famous bands and singers such as Jennifer Lopez, Rhianna, Linkin Park, The Roots, New Found Glory, and Jay-Z. Drawing in such a wide and diverse audience, the Best Buy Theater has the potential to influence and inspire on a level that most venues would be unable to match with its intimate and updated décor and sophisticated digital signage deployment.

Advertising can get lost in the fold and many theater and concert audiences have grown impervious to traditional billboards, pop up signs, and posters. MSSI and AOPEN are looking to change the way signs and advertising are presented to audiences and viewers around the world.


The Solution

Working with one of the Best Buy’s architects MSSI helped design, spec, and implement the digital deployments now residing in the Best Buy Theater. The original build out for this deployment took only two months, with the full deployment taking an additional nine months to develop the patent pending SoftSync syncing technology now used for the video wall. MSSI chose the AOPEN DE67 and DE7000 media players because the deployment required media player hardware that could handle high uptimes with low failure rates as well high end computing specifications to run the syncing technology and high definition video.

Walking into the lobby, patrons are greeted by a large 6 by 3 video wall. The wall is 20 ft. across and displays High Definition content powered by an AOPEN DE67. This wall provides a wow factor that captivates users and draws them in to look at the brand building HD content on the screen.

The downstairs Best Buy lounge area features five interactive touch screen displays. Each display is powered by an AOPEN DE7000 and offers users a unique experience in advertising. One of the largest challenges in interactive advertising is the loss of the branding message when users are interacting with the system. But in this case, each display has the ability to play an interactive video, without losing the background branding, utilizing a proprietary transparent flash and video layering system. This allows content such as Best Buy products to be browsed while the branding is clearly visible in the background.

Choosing the Right Partner - MMSI

MSSI provides digital media communications software and integration services for companies operating digital media networks. It offers custom applications that manage multimedia content or that interact with customers, employees, or the general public. MSSI develops and markets software that interacts with a wide range of devices, other software; and third party systems. In addition, MSSI offers managed services, including hosting, monitoring, support, and content development. The company’s products are used to remotely manage, schedule, and deliver digital media content on an Internet based network to various display devices.

MSSI serves retail, hospitality, large venue, and government sectors in the US and Europe. MSSI was founded in 2009 and is based in Bloomington, Minnesota with a development group in Arhus, Denmark.


Copyright © 2018 AOPEN Inc. All rights reserved