AOPEN puts the spotlight on fashion at Coach outlets
Coach accessories are renowned worldwide for their cutting edge style and fashion. From designer handbags to luxury leather goods for women and men, Coach products are sold through third party department stores as well as dedicated Coach outlets.
The world of international fashion retail is a highly competitive one. Brands have to innovate and work their message effectively to cut through. Coach wanted to enhance its brand awareness and also synchronise global advertising.
"We wanted to grab people’s attention whether they’re in Rome or Rio. As a luxury brand, many of our customers are frequent international travellers and lead global lives. Being able to offer the same messaging whether in a New York boutique, a European department store or a major Asian airport helps create that sense of international style," by Coach.
With Coach outlets competing for attention alongside other luxury retailers, being highly visible is also critical.
"Consumers lead busy lives, they’re time poor and you only have a limited window of opportunity to grab their attention. In an airport duty free they may only have a short amount of time as they pass through. A moving, high definition visual display can present a lot of information quickly in an eye catching way," explains by Coach.
Coach had an ambitious wishlist. They wanted a solution that would deliver advanced performance and be robust enough for high traffic locations, but also be easy to use. Any technology needed to be small and compact, so it would fit discreetly into stores.
Importantly, Coach wanted integrated hardware and software so they could seamlessly remote control the content.
"Built with industrial strength hardware, the AOPEN's solution is ideal for delivering a dynamic, awe-inspiring video experience.
AOPEN TK enabled Coach to integrate two vertical screens in its stores to give a live demonstration of its latest products and promotions, in full HD. It has been hugely successful in attracting customers.
"We’re delighted with AOPEN’s solution. We’ve seen an increase in foot traffic and sales since introducing the video walls. It's been very easy for staff to operate, and we've been able to integrate and harmonise our global advertising," by Coach.
With outstanding stability and 24/7 reliability, AOPEN’s professional digital signage solutions have become a top choice for fashion boutiques. Coach hopes to put AOPEN-powered video walls in more of its stores in future.