The hospitality sector thrives on reputation and reviews; therefore it is important to exceed the expectations of your guests. From hotels to restaurants, casinos and conference halls, communication is fundamental to help serve the guests. With consumers that are constantly online, there is a huge opportunity for hospitality to engage via those online platforms.
Online check-in at a hotel, a digital menu board that switches automatically from breakfast, lunch to dinner or even ordering kiosks are a few examples of making the life of your guests easier and the experience richer. Level up your service by implementing a well-thought-out digital signage strategy.
Digital signage can support this sector by informing and entertaining visitors en masse. Furthermore an apprehensive strategy can even enhance internal communications in a larger company thus ensuring brand consistency.
Digital signage can add value to your hospitality environment in various ways:
Wendy’s is an international fast food chain restaurant with over 6,600 restaurants worldwide, with its main establishments across the US. In 2011 Wendy’s celebrated the opening of its flagship restaurant located in Moscow’s historic Arbat District. To enhance and coordinate their promotions, Wendy’s decided to implement digital menu boards throughout their chain with the help of AOPEN.
Displays are surrounding the lobby, the lift and the lounge areas of Linder Hotels & Resorts. The screens are used to promote hotel activities, restaurant menus and other hotel information. With this signage system they increase guest satisfaction levels as information is available on demand.
Digital menu boards in cinema, providing animated product information and promotions to upsell items. Especially in a movie theatre, video enhancement and special effects are well appreciated by the audience.
Chain store restaurants put a great deal more emphasis on “speed”, regardless of whether it is the ordering process or the preparation in the kitchen. In South Africa, chain store restaurant Fast Food is opening new stores to welcome the crowds of gourmands but found that customers have no patience waiting for meals in their busy lives. Fast Food intends to simplify the ordering process to improve their customer’s satisfaction.