AOPEN opens its division OpenService in Europe

After successful execution of the OpenService concept in the US, AOPEN proudly presents the opening of its new division in its European head office in the Netherlands.

‘s-Hertogenbosch, 30 January 2013 +++ Initiated by one of the leading digital signage hardware manufacturers, AOPEN, OpenService aims to deliver customized digital communications technology solutions. As leading ICT manufacturer and key player in the signage and commercial OEM industry, AOpen recognizes the need for a more consultative approach towards digital signage implementations.

AOPEN collaborates with parties from across the signage industry spectrum from dedicated software providers, to system integrators, installation partners and specialist consultancy partners. For this reason the division OpenService was founded in the US in 2011 and thanks to its success has now opened its office in the Netherlands, to serve as a hub for OpenService for Europe.

A unique concept with initial focus on retail, corporate communications and hospitality where OpenService cooperates with the end client to visualize the perfect digital communications strategy using only the best-of-breed. Built upon a program that connects customers, suppliers and specialist partners to create a tailor made strategy to suit the end customer’s needs. This means that end-to-end consultancy and service offering are part of the package. 

Mobile devices have seen an incredible growth these last couple of years, giving shoppers the possibility to research pricing and features directly online. The challenge lays in how to use this upcoming trend of m-commerce to the benefit of the retailer within diverse customer channels. Thus digital communications becomes more critical in the marketing strategy of the retailer. 

With the abundance of technology providers, and many options of traditional digital signage, mobile marketing and interactive communications, OpenService aims to take the hassle away. Avoid spending unnecessary time, while mapping to key business outcomes, and thus money on what could be a complex project.  OpenService aims to take our learning from installations all over the globe and empower our customers to leverage these learnings to ensure network success.

For customers that have an idea in mind and do not know where to begin in searching for a possible solution to combine digital communications in the in-store marketing strategy; AOPEN recommends the OpenService Group. Our philosophy of ‘signage made simple’ drives the development of streamlined project support from the drawing board to the actual installment and evaluation.

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