Digital signage is all about creating that connection with customers, visitors or guest. In the entertainment sector this is no different. It is possibly even more important to add that little extra to your Entertainment Park, museum or cinema.
In this competitive world of entertainment the difference can be made by making the experience more memorable through interactive signage.
Digital signage can really make a difference in the following ways:
Digital Signage enhanced communication and engagement at a Swiss sports centre
Tennis Zentrum Horgen (TZH - Horgen Tennis Centre) is located at the edge of Lake Zurich in Switzerland. Sport lovers from all over the region visit to work out and socialise. TZH, which stands for excellent service, sports and communication, offers a range of different sports facilities, among which tennis courts, and a shop that sells sports gear. During the year TZH organizes different event such as tennis classes, tournaments and training camps.
Visiting an aquarium is both fun and educative. Visitors will see all kind of sea animals, and natural human curiosity will make them want to know more about what they see. With display signs limiting the amount of words you can place on a sign, Palma Aquarium Mallorca found the right solution by installing AOPEN all-in-one touch displays.
Next to a sea of information the environment itself tends to be dimly lit. Therefore the management sought for an ‘out of the box’ digital communications solution to give its customers the maximum information in an easy-to-read format.
Famous paintings from the Rijksmuseum literally came to life via 86 digital displays that were positioned around 16 metro stations in Amsterdam and Rotterdam, the Netherlands. Passers-by could even put themselves in one of the paintings via a selfie taken from the integrated video-camera, and then share the image via social media.
The museum of contemporary art MACBA in Barcelona uses enriched multimedia signage. At the information desk at the entrance of the museum, informative displays have been implemented. The video wall is placed as part of the exhibition.
The new concept strengthens the aesthetics of the museum. Visitors reaction is positive and the sales of the museum have gone up since the implementation of digital signage.
In the welcome area there are digital signs for information and entertainment. Around the whole venue digital displays are placed for constant communication.