The retail landscape has seen some significant changes the past few years with digitization taking place in the everyday life of today's connected consumer. Different studies show that the consumer will switch more easily between channels. In 2015 it is predicted that 54,1% will be cross channel buyer. As we see online purchases increasing, the demand for the physical store will remain. Especially for clothes, sporting goods, shoes and personal lifestyle products the consumer is still likely to visit the store.
With digitization comes great opportunity. Retailers can expand and connect their online and offline strategy. Providing digital media solutions in store to enhance the shopping experience and service level.
Since possibilities are endless, AOPEN has launched the Retail Evolution Lab initiative to demonstrate digital communication solutions for in-store use and to provide inspiration for retailers and brands that seek to enhance their omnichannel marketing strategy.
Combine different channels in-store to enhance the communications across multiple channels: Mobile, Social, POS and In-Store Displays.
Create synergy through your communication platform and increase the customer experience.
Digital can have different purposes:
There are many things to consider when integrating digital media in-store. A consumer for instance travels quite a lot before coming to a final purchase decision. The consumer journey shows the many steps someone partakes before even considering a product let alone share it with others. How digital media fits in this picture can be seen in this step by step map.