Digital signage is all about creating that connection with customers, visitors or guest. In the entertainment sector this is no different. It is possibly even more important to add that little extra to your Entertainment Park, museum or cinema.
In this competitive world of entertainment the difference can be made by making the experience more memorable through interactive signage.
Digital signage can really make a difference in the following ways:
Visiting an aquarium is both fun and educative. Visitors will see all kind of sea animals, and natural human curiosity will make them want to know more about what they see. With display signs limiting the amount of words you can place on a sign, Palma Aquarium Mallorca found the right solution by installing AOPEN all-in-one touch displays.
Next to a sea of information the environment itself tends to be dimly lit. Therefore the management sought for an ‘out of the box’ digital communications solution to give its customers the maximum information in an easy-to-read format.
Best Buy Theater is a 2100-capacity venue operated by AEG LIVE and designed by the award-winning architect David Rockwell of the Rockwell Group. The venue officially opened in September 2005, and has the capability to hold a wide array of events, including concerts, live television, web broadcasts, live recordings.
The museum of contemporary art MACBA in Barcelona uses enriched multimedia signage. At the information desk at the entrance of the museum, informative displays have been implemented. The video wall is placed as part of the exhibition.
The new concept strengthens the aesthetics of the museum. Visitors reaction is positive and the sales of the museum have gone up since the implementation of digital signage.