"Interactive solutions are ideal for drawing attention to our products." - Eugene Dobrynin, Director of Retail at Garmin
Garmin international is a marketleader in navigation and communications systems for the airforce, automotive, watersport and outdoor sectors. They are innovators in their area of expertise and this is also shown in their promotional activities. The company installed a digital signage solution in the window of one of their stores in Moscow, Russia.
The Director of Retail at Garmin decided to look for an innovative way of promoting their navigation systems and chose for an interactive digital signage solution. This approach is completely in line with the companies mind-set to make things easier for the consumer.
Today the solution is visible at the Garmin store in the Eurocenter shopping mall in Moscow, Russia. The system is presented as a creative solution combining the transparent window-foil with an interactive touch-screen that can be operated from outside the shop. The display with touch functionality perfectly mimics the touch-screen navigator product that Garmin is promoting, allowing visitors that pass by the store to get an idea of the interface. This way of interactive marketing lets the company Garmin communicate with potential customers. It also increases the brand awareness.
By using state-of-the-art technology the company strengthens its brand image. Especially for a company that is active in computer technology this form of promotion is well perceived by the target audience. Of course the main purpose of the promotion is to attract visitors to the store and to give them a ‘feeling’ of the products, so that the customer can be convinced of the products strengths that would ideally lead to a sale.
The company Adissy advised Garmin on the technical specifications of the solution: using a Philips LCD display BDL4225 with interactive transparant touch-foil and an AOPEN Digital Engine DE7000 to run the software and content that Garmin created themselves.