AOPEN


Case Study

pasteler as esperanza and santo gallo case study

Restaurant chain in Mexico improves ambiance and creates excitement deploying nTAKE Digital Menu Board solution

Digital signage at restaurants has evolved from just mounting displays and showing cable TV. Digital menu boards now have purpose to help contribute to the success of restaurants.

Along with delicious food and fresh baked goods, the unique combination of Santo Gallo and Pastelerías Esperanza with the help of P&J Congress Design and their alliance &P Sistemas y Marketing deployed AOPEN nTAKE Digital Menu Board Solutions in several restaurants across Mexico.

As with many tools, the objective of increasing sales using digital menu boards was assisted by displaying dynamic content that invited customers to try new menu items which also helped streamline processes by assisting customers in placing orders. Identifying the challenges and creating a fit strategy, P&J Congress Design and P&P Sistemas y Marketing used AOPEN nTAKE Digital Menu Board solutions to bring a modern look and improved features to engage with the customers and increase sales. 

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The Challenge

With multiple locations across the country, a streamlined approach of synchronizing content from headquarters was needed. Although networking infrastructure may be limiting in some areas, internet connections were available in each location.

With technology not being their specialty, Santo Gallo and Pastelerías Esperanza required guidance with digital signage and advice during deployment of solutions.

The problem was evaluated and a wide range of requirements were desired. The most important requirement was that the solutions had to be highly versatile, easy to use, and support during installation and deployment.

Santo Gallo and Pastelerías Esperanza needed to enlist experts that understand technology and are able to support functionality in a digital menu board solution that incorporate the ability of highlighting promotional content and corporate branding.

The Solution

In a collaborative effort overseen by renown Director of IT Adrián Fernández, P&J Congress Design and P&P Sistemas y Marketing installed AOPEN nTAKE Digital Menu Board solutions into the first few locations of Santo Gallo and Pastelerías Esperanza around Mexico. One location coincidently having a grand opening was welcomed by a crowd of customers lining up and marveling at the dynamic content displayed on multiple screens above the counter.

As an authorized distributor, P&J Congress Design and P&P Sistemas y Marketing selected AOPEN nTAKE Digital Menu Board solution for its robust reputation built for continuous operation and low failure rate. Add this to the simplicity of plug and play, AOPEN nTAKE Digital Menu Board solutions provided quick deployment allow restaurants to focus on producing quality products.

“AOPEN provided excellent support throughout the deployment”, says César Pañafox General Director. “It is very important to maintain continuous stability throughout for maximum uptime with minimal disruption to business.”

AOPEN nTAKE Digital Menu Board solutions created an ideal way for promoting specials and featuring new items. Although the networking infrastructure may be lackluster in some regions, with internet connections at each stores, AOPEN nTAKE Digital Menu Boards solutions provided Santo Gallo and Pastelerías Esperanza a cost effective solution in synchronizing content to their digital menu boards. By streamlining content, Santo Gallo and Pastelerías Esperanza were able to significantly reduce costly expenses involved with printing monthly promotional posters.

Acclaimed for their delicious goods, Santo Gallo and Pastelerías Esperanza continue to benefit from repeat customers and adding to their bottom line with upsells assistances from digital menu board suggestions.

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About Santo Gallo and Pastelerías Esperanza 

Santo Gallo and Pastelerías Esperanza have been delighting senses for years throughout Mexico. Pastelerías Esperanza offers great variety of confectionery, bakery and pastries, canapés and snacks, special events and specials of the month. Pastelerías Esperanza fills a variety of orders for cafes, restaurants, hotels, and more with the highest quality bake goods and pastries at competitive prices. A unique combination, Santo Gallo rotisserie chicken restaurants are adjacent to each Pastelerías Esperanza locations offering a convenient opportunity for a complete meal with desert right next door.

Choosing the Right Partner – P&J Congress Design and P&P Sistemas y Marketing

P&J Congress Design is a service company specializing in the organization and management of conferences, exhibitions and corporate events with national coverage.

P&P Sistemas y Marketing focus on the development of applications and tools to evolve and take full advantage of the traditional business processes, that is increase in productivity and improvement in customer knowledge and relationships. Professional team offers services in content management, online marketing, and project development.

Specializing in information technology consulting, PJ Congress Design and P&P Sistemas y Marketing are committed to the success of their customers. Using the best tools for achieving targeted objectives:

  • Management of the overall budget of the event.
  • Strategies to ensure compliance with the operational efficiency in a cost effective manner.
  • Coordinate communications to capture the highest audience.
  • Efficient management team of operational and administrative tasks.
  • Tourism and hospitality programs.
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