United Kingdom

 

AddReality and AOPEN partner up to connect software and hardware together

 

Rosmalen, September 29, 2016 - AddReality certifies AOPEN hardware for digital signage implementations specially designed for retail. The eTILE and the Digital Engine range are well suited for the AddReality software that can be used in different environments.

 

The installation of AddReality software on the eTILE range turns these tamperproof interactive displays into a powerful and analytical tool for trade marketers. Combining the AOPEN Digital Engine Range with the software creates powerful digital signage solutions or beautiful video walls.

 

The AddReality platform collects data on the quantity and duration of views, as well as the information on gender and age of the viewers. This helps retailers to evaluate the effectiveness of digital marketing campaigns, define most attractive content and target the content based on the defined criteria (gender and, time of day, amount of visitors at the Point of Sale).

 

The robust solution, consisting of AOPEN Digital Engine devices and AddReality software, is already used by clients in retail and for management of high-resolution video walls.

 

By implementing a digital solution, the shopper experience will be enhanced. Shops will be more than just the place where you purchase goods. Marketers will experience a lot of the advantages of implementing digital solutions; they can minimise the costs because posters don’t have to be replaced anymore, while the effectiveness of marketing campaigns will increase. People always respond better to moving images and interactive content. Combining AOPEN hardware with AddReality software gives retailers the option to create a solution that is reliable, easy to use, easy to manage and a great tool for analytics, says Minouche Groen, Marketing Manager at AOPEN EMEA.

 

Using AOPEN equipment with AddReality platform is a well-rounded approach to the implementation of digital signage at the Point of Sale - for example, using tamperproof eTILE series screens helps to broadcast content in high resolution, use interactive mechanics for the involvement of audience into the shopping process and also fully realize the client analytics: collect and analyze data regarding the audience, number and duration of views and other statistics. Aside from that, you have the possibility to target the content to the core audience since the system recognizes the gender and age of the viewer.

 

Screens and touch panels are the most popular digital devices used in retail. With the help of our platform and reliable equipment of AOPEN, the customers receive additional capabilities: they recognize visitors, broadcast relevant advertising content, manage thousands of devices remotely from the single console. We power the marketers to analyse the effectiveness of marketing campaigns, perform A/B tests and attract new clients. The high quality of AOPEN equipment was proven during many joint projects, so the partnership certification was a logical next step for us on a way to long-lasting collaboration, says Sergey Galeev, AddReality CEO.

 

About AOPEN

AOPEN creates hardware for different solutions in different scenarios, using our broad in-house knowledge as the backbone for the operation. As well as focusing on digital signage, our devices are also ideal for analytics, surveillance, vending, smart vision and many more.

 

With input from our partners, we manufacture products that drive your personalised solution. The hardware gathers the analytical information or process and serves this information to clients. We also have a wide range of all-in-one touch displays that provide the perfect interactive experience. Discover AOPEN's innovative digital signage solutions at www.aopen.com.

 

*The information contained herein is for informational purposes only and is subject to change without notice. Timelines, roadmaps, and/or product release dates shown are plans only and subject to change. “Vega” is a code name for AMD architecture, and is not a product name. 

 

About AddReality

AddReality is a digital signage and client analytics software vendor. Company’s core product- AddReality Sphere- is used by clients at retail, Hospitality, banks, educational institutions, and other organizations that need a single robust solution for the management of communication with the visitors. The platform enables the users to easily manage digital self-service systems, video walls, advertising screens and kiosks. The solution helps to set up, control and analyse advertising campaigns at any number of Points of Sale, managing the scalable digital network in various time zones and countries. The platform is sold through the vast network of channel partners. Website:  www.addreality.ru.

 

AddReality has certified the following AOPEN equipment for the usage in high-tech digital signage projects:

eTILE 19M-FW

CPU: 5th Generation Intel® Core™

IP Grade: IP65

Resolution: 18,5'' 1366 x 768 (16:9)

 

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DE3250

CPU: Intel® Celeron® Processor N Series (Quad Core)

Video Outputs: 2x HDMI 1.4b

Resolution: 2x FHD

 

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DE3250S

CPU: Intel® Celeron® Processor N Series (Dual Core)

Video Outputs: 2x HDMI 1.4

Resolution: 2x FHD

 

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DE6340

CPU: AMD EMBEDDED Ryzen V1000 (Quad Core)

Video Outputs: 4x HDMI 2.0

Resolution: 4x UHD (4K) @60Hz

 

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