How to Use Digital Signage to Market to Millennials & Gen Z

Using Digital Signage to Market to Millennials & Gen Z

Fear the younger generations, not.

As you would imagine, marketing to specific generations takes thorough research. Successful brands will be those that understand their customers fully. The ones who know exactly how to communicate with them and what to say. They will be the ones creating resonating content and making use of new technologies being developed. They will also seize the opportunity to engage their client base in a personalised way.

Both Millennials and Gen Z are groups of people that have grown up with technology and expect businesses to be using it.

So if you’re a brand looking to market to these generations, you need to be using technology to do it. One great way to drive engagement with these two generations is through using digital signage.

Using digital signage to market in Gen Z & Millennials

Add a touch of personalisation

In an age where the online world can lack connection and personalisation, be the brand that incorporates those special touches and add a sprinkle of something personal. Both Gen Z and millennials will appreciate it, and it really does go a long way.

In digital signage marketing, this could be as simple as displaying tweets or showing customer images that you’ve been tagged in.

Show you care & take a stand

Compared to any other generations before them, Gen Z and Millennials want to know more about the businesses that they’re buying from.

With digital signage, you can easily convey through your marketing messages that you’re sustainable, as well as clearly show through videos where your products and services have come from. This will help build trust and transparency.

Learn from social media marketing techniques

We all know and have seen lots about marketing through social media. However, it may be beneficial to think about the ways in which social media is used by businesses to promote their services and products as some of the ideas can apply to digital signage marketing too.

Many brands make use of the multitude of emojis on offer via social media, as well as using it as a means to post stunning and inviting photography to intrigue and draw in customers.

Use technology in a way that works for your business

With digital signage, you can take marketing one step further. For example, if you’re a restaurant owner, you can have digital signage menu boards installed into a restaurant. With this technology, you can easily update your menu items as well as broadcast social media challenges, inspire customers to post pictures of their food, or inspire them to purchase new products.

Generate Image-Based Content

Businesses should encourage customers to use their hashtags, or tag them in their posts as this can help expand your reach. Being able to generate this type of image-based content is great as it means you can then display it in-store via digital screens.

What do millennials and Gen Z care about?

As we’ve touched on above, these two generations are keen on learning more about where and how businesses produce their products. They want to know how it was made, whether it’s sustainable or ethically produced, and how the company takes care of its employees and where it stands on global issues and social responsibility.

When a business can hone in on these elements, and showcase them in their digital signage marketing, it can be used as a very powerful tool.

Contact AOPEN

If you’re looking for digital signage that you can rely on then check out AOPEN’s extensive range. We supply and manufacture a wide range of digital signage media players. If you need assistance, you can call our team on +31 (0)73 646 6400, or drop us an email with your enquiry to request@aopen.com and we’d be happy to help.