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Enhance Customer Engagement with Digital Signage Displays

 

image of digital signage boards on buildings in a city

 

In theory, customer engagement is simple. In simplistic terms, customer engagement is all about how people (ideally, customers) respond to your brand or business on an emotional level. The more positive the emotional connection someone feels towards you, the more likely they are to become repeat customers and even to recommend you to their friends, family or random strangers!

 

One way that you can boost customer engagement is by using digital signage.

 

Why use digital signage for customer engagement?

 

Digital signage is an affordable way to draw customers in and improve your brand experience and customer engagement. 

 

Increasingly, customers are more responsive to information when it is displayed digitally. Largely due to people relying more on their phones as the primary source of information, and having instant access to pretty much everything.

 

As an innovative new medium, digital signage is essential for keeping customers engaged and loyal to your business. 

 

Here’s our guide on why digital signage is essential to customer service and how to increase customer engagement.

6 ways to use digital signage to increase customer engagement

 

  1. Engaging design & customisation

 

Digital signage displays are far more eye-catching than traditional static sign displays. 

 

With modern technology, you can change the output to dynamic content, allowing you to engage with both existing and new customers. This is particularly useful to implement in retail windows to attract and entice new customers into your store.

 

It is easy to customise the layout of the signage displays and fit exactly what the requirements are for your customers. It is also a great way to create a more personalised buying experience and increase customer engagement.

On digital displays, you can showcase a targeted range of products, feature loyalty promotions or drive customers to a particular area or product/ service.

In retail, there are typically two types of digital signage displays: an interactive touchscreen and a purely informational display. Both of these types, customers will interact differently with them. Display signage is perfect for an audience that is sitting or standing for prolonged periods, whilst interactive displays are better placed inside shops and venues so that customers can engage, and search for an item or information.

 

  1. Easily adapt to different environments, functions & requirements

 

One of the main advantages to digital signage displays is that they can suit a multitude of different environments, functions and requirements. 

 

As the displays are connected to a digital signage network, they can be accessed quickly and easily via remote management software that has an internet connection. This means that content can be adapted and changed instantly, even when you’re not at the premises.
 

  1. Interactive functions to help customers

 

Digital signage is not limited to, well... signs. Interactive digital signage displays are everywhere, from restaurants to hospitals they offer an array of functionality, including a wayfinding system.

 

An interactive wayfinding system allows customers to access a detailed multi-touch map where they can easily zoom, search, or plan a route in order to find their desired destination. A great place to implement this technology is inside a shopping centre to improve the experience, making it engaging and personal, compared to simply displaying a map on a screen. 

 

Shopping centres are typically large spaces to navigate, so it can be handy to create an interactive wayfinding solution that allows shoppers to plan their shopping route or find their way around or back to the car park!

 

Other interactive functions of digital signage displays include adding technology so that customers can customise a product in-store by visually displaying it on a large display before they purchase.

By installing a digital signage display that allows customers to engage with your products, either through personalising and customising the item before purchasing, it is a great way to attract new customers as well as drive sales. 

 

  1. Get to know your customers

 

While it can be challenging these days to get customers to fill out a survey (who has time for 10 questions?), you may instead be able to get customers to vote in a poll, if they’ve had a positive experience - especially if there is an incentive as a thank you token in return for doing so.

By updating your poll questions regularly, you can keep people interested and end up gathering the same data that you would have done via a lengthy survey, had you had any luck in being able to persuade anyone to take it.

 

  1. Target your marketing 

 

Effective marketing is a combination of balancing what your customers want and what you as a business want. 

 

By keeping your digital signage displays reactive, you can target exactly what your customers want, at all different times of day. 

 

For example, regardless of the weather, customers arriving at your cafe in the early morning will always want caffeinated drinks. However, later in the day, more in-demand drinks will largely depend on the weather. If it's a sunny day, then iced coffee is more likely to be selected over a hot chocolate. 

 

By regularly updating the marketing on your digital signage display, it can be hugely effective at encouraging customers to buy what they want, and for you to drive that sense of urgency and desire to help increase your business sales - such as pushing a particular high profit margin food or caffeinated drink in the morning.

 

  1. Appeal to all the senses 

 

While digital signage is primarily a very visual medium, many digital displays also allow and support audio too. 

 

You’ve got the visual and auditory senses covered. But, in order to appeal to the remaining senses, you can use visual clues to trigger or invoke the other senses - such as a picture of a textured object. This will help trigger the sense of touch.

When creating your marketing material for a display, it should aim for it to be an immersive and enriching experience. It should connect with customers in a variety of ways and appeal to more than one sense; this will really enhance a customer’s appreciation of your content.

 

Contact AOPEN


Interested in finding out more about digital signage displays? Contact AOPEN today. We manufacture an array of digital signage products and accessories, call us today on +31 (0)73 646 6400, or email us at request@aopen.com and we’ll be in touch with you shortly.